Nice to meet you!
I am a senior product designer at Branch International designing a Neobank experience for the next billion users of India and Africa. With 5+ years of experience creating accessible products, I specialize in enhancing product conversion and usability metrics through design and research. In addition to digital product design, I research on Human - AI interactions to understand the status quo and enhance the interaction design of AI-powered systems. Read about my work on my Design Blog.
I am a Google Certified UX Professional and a Bachelor of Architecture graduate from IIT Roorkee. In addition to my work in the tech industry, I am a musician and a licensed scuba diver. I believe that my diverse interests and experiences inspire me to create and bring a unique perspective to my work.
If you're interested in collaborating, please feel free to drop me a message in the section below or at deovratdwivedi14@gmail.com. I am always excited to connect with like-minded individuals who share my passion for design and technology.
Work Experience
Senior Product Designer | Branch International
March 2023 - Present (Remote)
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Creating a KYC experience in the Branch Android app for Indian and African markets for increased conversions.
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Creating a Design System using Material 3 guidelines and collaborating with Android Engineering to implement the design system in the live app for enhanced consistency and accessible interactions.
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Remote Brainstorming workshops with the entire product team to ideate on creating an interactive journey map for users.
Sr. Product Designer | QS Quacquarelli Symonds
September 2022 - February 2022, Bengaluru
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Increasing conversions and user engagement for B2B and B2C products and services on TopUniversities.com, TopMBA.com and QS.com for a yearly user base of 50 Million+ prospective students and 12000+ client universities
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QS Institution Portal (B2B Product): Dashboard for client universities to track the institution's performance and access QS products and services. Facilitator for Remote Google Design Sprint with Product, Business, UX, Research, Engineers and Customers.
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Accessibility Audit of QS products for WCAG 2.2 AA compliance.
Product Designer | QS Quacquarelli Symonds
March 2021 - august 2022, Bengaluru
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Advance Profiles (B2C Product): High business impact responsive web product redesign for 6k+ University Profiles and 100k+ Program Profile pages launched in Q2 2022. 30% increased lead generation
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A/B Testing for Advance Profiles: Iterations and data-driven design decisions in collaboration with the Product Team. Impact: 30% increase in user engagement
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Content gating strategy for QS Web Products: Designed a contextual and optimised Sign-Up experience launched in Q3 2022. Impact: 105% increased Sign-ups
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Information Architecture Research and Design: Card Sorting, Tree testing, unmoderated task scenario testing and data-driven design to enhance the global navigation structure and information discoverability of TopUniversities.com.
UX Designer | Crediwatch
October 2020 - February 2021, Bengaluru
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Mobile-first responsive experience of a B2B SaaS product for financial institutions to provide risk intelligence and monitoring of SMEs and MSMEs
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User Interviews, User journey mapping, Wireframes and Mockups, UI designs, Prototyping and
Usability heuristics evaluation.
Freelance Designer | deovratdwivedi.com
October 2020 - February 2021, Bengaluru
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MPTAAS Logo Design for the government of Madhya Pradesh, India
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Created a variety of cross-media products involving UI/UX, game design, branding and packaging design for startups Thekabook, Litifer.com (Hoggy), Stock7 and Black Gold.
Design Lead | Livspace
December 2019 - July 2020, Bengaluru
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Team Lead for high-end residential interior design projects with customised furnishing and modular
fit-outs. -
Client management, 2D construction drawings and 3D visualizations
Architect | Total Environment
July 2018 - November 2019, Bengaluru
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Architectural design, site planning and coordination for Phase II of 'The Meadow Dance' residential project of 120 earth-sheltered villas in Hyderabad, India
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Building Information Modeling (BIM), presentation & construction drawings and site coordination for
V35 & V55 Villa products.
Education
IIT Roorkee | Bachelor of Architecture
2013 - 2018
Research thesis on ‘How architecture helped music evolve. Overlaps, parallels, and correlations between the development of both forms of art.
Hochschule Luzern | International Semester Exchange
2016 - 2017
International Semester Exchange student at Lucerne University of Applied Sciences and Arts, Switzerland.
Licenses and Certifications
Advanced Adventurer | Scuba Schools International
March 2023
Open Water Scuba Diver | Scuba Schools International
March 2023
Google UX Design Specialization | Google
August 2022
Programming Internet of Things | University of California Irvine
December 2022
Agile Foundations and Scrum Basics | Linkedin
April 2021
Architect | Council of Architecture
April 2019